Two separate paydays. One deliberate sequence.
The 3-Step Dual Asset Exit Method for Australian business owners aged 50–70 who own both the business and the building it trades from. With David & Josie Fisher. Powered by the Asset First System™.
Sell them together and you get one price, from one buyer, on their terms.
Separate them properly and you get two — and you may not have to sell the land at all.
Most owners never make this choice deliberately — they take whatever a single buyer offers for the lot. But the business and the building have different buyers, different timelines and different tax treatment. Choosing the path early is worth more than anything you negotiate at the end.
The property goes to its own buyer pool — investors pricing it on rent, not on your trading history. The business goes to an operator who wants the operation, not the real estate. Two campaigns, two buyer pools, two prices.
You sell the operation and stay the landlord. The incoming owner signs a long lease, your building keeps earning, and you hold an appreciating asset you already understand — with the option to sell it later, into a better market, on your timetable.
Whichever path you take, the sequence is the same — and the sequence is where the money is. This is the proprietary method developed and delivered by Fisher & Fisher Dual Asset Advisory.
The building is prepared and positioned before anything else, because it is the asset that rewards time and preparation most. Lease structure, outgoings, title, planning and latent value are all settled here — whether you intend to sell it or keep it.
With the property question answered, the business is presented from a position no distressed seller ever occupies: it has somewhere to trade from, the financials are clean of property noise, and you have time. Buyers respond to time.
The exit you designed, finished — two settlements, or one settlement and a lease that pays you for years. No stranded lease, no half-sold operation, no decision left to be revisited in five years.
Keep the Property, Sell the Business is the public education arm of Fisher & Fisher — where an owner can learn the whole sequence before they ever discuss their own.
A complete exit pulls in a dozen disciplines that rarely sit at the same table. This programme puts them there — one at a time, in plain language, for the owner who has to make the decisions.
Nobody decides the fate of two assets on the strength of one episode. Here is the path most owners actually take.
Start anywhere. You will hear your own situation described inside the first two episodes.
Take the free Dual-Asset Readiness Scorecard and see where your property, your business and you actually stand.
Work through the book and the courses. Understand both paths before you commit to either.
When you're ready, a confidential conversation with David and Josie about your two assets — and which path pays you more.
Australian business owners aged 50–70 who own their premises are among the hardest audiences in the country to reach — and among the most valuable. They don't answer cold calls. They do listen to people who explain their situation properly.
Property first. Because time is the only lever that makes a building worth more.
Business second. Because a seller with somewhere to trade from is never a distressed seller.
Two paydays. Because the owner who separates the assets gets paid twice for what they built once.
Keep the Property, Sell the Business takes an owner up to and through the exit. What comes next — the identity, the capital, the impact — belongs to our sister programme, The Founder's Horizon: the movement for founders who have sold and are deciding what the second half is for.